Premium personal lubricant company relaunches pjur Toy Lube and pjur Toy Clean


Wasserbillig/Luxembourg, JANUARY 2017. The pjur group, manufacturer of premium personal lubricants and intimate hygiene products, is reintroducing two of its all-time classics. pjur Toy Clean and pjur Toy Lube boast brand new names and a fresh new look. Not only are women and homosexual men using erotic toys as a way to spice up their love lives, but more and more heterosexual men and couples are also joining in the fun. The new designs and names are helping pjur increase the appeal of these products to a broader target group. The company has even revamped pjur Toy Clean's formula.

pjur Toy Clean is a skin-friendly spray used to give erotic toys a deep yet mild and gentle clean. Because it's alcohol free, it is particularly suitable for alcohol sensitive materials such as latex, rubber and silicone. "The enhanced formula aims to conserve ingredients. And once again, we see that less is definitely more," said Patrick Giebel, CFO and Quality Management Representative at pjur. pjur Toy Clean is easy to apply to any product in need of a clean and can be easily wiped off.

One of the distinguishing features of pjur Toy Lube is its creamy consistency. It's easy to dispense and can be applied to toys exactly how you want it. It simply stays where you apply it. Another thing that will stick around is the formula for this exclusive, high-quality silicone and water-based personal lubricant, well-known for its extraordinarily long-lasting lubricating properties. "This formula is extremely popular with our customers all over the world. It's renowned for its exceptional properties. Our customers can continue enjoying the same great formula, but now with a fresh new look," said Alexander Giebel, founder and CEO of the pjur group.


Contact us

Elisabeth Dahmen
Global PR Manager

pjur group Luxembourg S.A.

87, esplanade de la Moselle
6637 Wasserbillig
Luxembourg

phone: +352 - 748989
fax: +352 - 748990
Email: pr@pjur.com