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pjur love gives you more trade show highlights


Hanover/Germany, Wasserbillig/Luxembourg, October 2019. At the eroFame Show 2019 (October 9-11, Hanover/Germany), pjur, the leading manufacturer of premium intimate care products, is demonstrating its commitment to delivering high-quality products and offering best-in-class support to its customers. Three reasons to visit the pjur booth: The pjur brand space concept, product innovations and information about the new Medical Device Regulation (MDR).

pjur brand space concept to strengthen brand presence

This year’s pjur booth design is influenced by the brand space concept, showcasing the various (slat wall) displays and eye-catching posters. The concept combines pjur's new display solutions with the successful "gives you more" campaign, which is used to strengthen the brand's presence in stores. The concept bundles all existing POS initiatives and aims to improve and harmonise the brand’s profile both on- and offline.

Innovations: Nourishing ingredients

pjur BACK DOOR Regenerating is the latest addition to the successful BACK DOOR portfolio. It reflects the trend towards the increased use of anal toys. The water-based personal lubricant is compatible with all toys and contains the nurturing and soothing ingredients panthenol and camomile. pjur BACK DOOR Regenerating Anal Glide delivers long-lasting lubrication, which makes it particularly suitable for dealing with intense sensations during anal sex

pjur AQUA Panthenol is targeted at consumers who prefer water-based personal lubricants due to the more natural texture and who are looking for high quality products with moisturising ingredients. The water-based lubricant with panthenol can be used for masturbation, sex and is compatible with sex toys. Panthenol has a moisturising effect, it enhances the skin's elasticity and protects irritated skin.

Certified medical class IIa products

Both pjur innovations are already certified compliant with the new international quality management standard for medical devices ISO 13485:2016 and thus can be marketed as Class IIa medical devices.

The aim of the new directive is, on the one hand, to guarantee the quality and safety of medical devices and, on the other hand, to place focus on product safety and protect users from risks.

pjur has been a certified manufacturer of medical devices in line with the new ISO standard 13485:2016 since June 2019 and is transitioning all of its personal lubricants to Class IIa devices by May 2020.