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Advertising, advertising, advertising!Gives you more recognition: pjur & Prowler summer campaign

Wasserbillig/Luxembourg – London/UK, May 2019. Things are hotting up in Soho, London's lively district famous for shopping, entertainment and its abundant nightlife. To mark the start of summer, pjur and Prowler have teamed up on an advertising campaign that puts eye-catching posters promoting pjur BACK DOOR in the windows of Prowler shops.

Sexy window posters to promote the pjur BACK DOOR range

The striking window displays, promoting the pjur BACK DOOR range, have been on show since the middle of May in the Prowler shop in London's well-known Soho district. Prowler claims that their Soho store stocks the “best lube selection in SOHO”. Attractive male models are used to advertise the pjur BACK Door range. Following its launch in SOHO, the campaign will move on to the Prowler store in Brighton in the south of England in July. After this, it will return to the store in Soho again for an entire month.

Focus on the pjur BACK DOOR range  

pjur BACK DOOR Relaxing Silicone Anal Glide is specifically designed for intensive anal intercourse. It contains jojoba, which relaxes the anal muscle, as well as high-grade silicone for extra-long-lasting lubrication. It is ideal for use with the pjur BACK DOOR Anal Comfort spray.

The water-based pjur BACK DOOR Comfort Anal Glide feels almost the same as silicone and delivers extremely long-lasting lubrication. This is because it contains hyaluron, which binds water and creates small cushions of water that support the product's lubricating effect. Due to the high concentration of hyaluron, BACK DOOR Comfort Water Anal Glide is the perfect choice for intensive anal sex. It can also be used with all erotic toys.

pjur BACK DOOR personal lubricants do not contain lidocaine or benzocaine and can therefore be used on a daily basis.


Contact for journalists:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

+352 74 89 89 - 53


About pjur (pronounced “pure”), a global player “Made in Germany”

pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, massage lotions in the series pjur SPA, stimulation and delay products as well as special scene products and hygiene products. The company remains committed to keeping its focus firmly on purity and outstanding quality.

About Prowler

Prowler has been the biggest and best gay sex shop since 1997. We sell the best quality gay sex toys, gay men's underwear, lube, condoms, cock rings, masturbators and more! Prowler also stocks new gay DVD films, photo books, magazines and calendars. We offer free delivery in the UK and ship orders worldwide. Prowler has five stores; the flagship in London’s Soho, as well their stores in Brighton, Bristol, Leeds and Sitges, near Barcelona. Not forgetting the new grittier brother Prowler RED, focusing on everything fetish now open in Soho, London.