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pjur gives Australia more Lovepjur pays Down Under a visit to strengthen customer relations

Wasserbillig/Luxembourg - Sydney/Australia, March 2019. Announced in early February, Sugar & Sas is the exclusive partner to grow the pjur® brand and sales in Australia and New Zealand. Following-up on customer activities and training sessions, Katrin Kühnrich, Senior Associate Business Development is paying Australia a visit to foster good relationships with retailers on site.

“Following the announcement, we have had so many positive reactions from customers. Interest in the new pjur campaign is really high, thus we are happy to welcome a familiar face to Australia to further discuss options with retailers. Katrin is such an experienced manager and great to work with. Together we will strengthen pjur’s brand positioning in the market”, says Jo Radnidge, General Manager Sugar & Sas.

pjur and Sugar&Sas give you more support

For her ten-day visit, Katrin plans to meet major customers in Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast and Perth. Her goal is to kick-off pjur’s “gives you more” campaign and promote the new displays and newly launched POS materials. She will further be ready to answer all product- or campaign-related questions that may come up.

“Sugar & Sas was our preferred partner for Australia and New Zealand and we are confident about the development of this strategic partnership. For my visit in Australia in March we have a tight schedule and I look forward to meeting as many customers as possible”, says Katrin from pjur.

Driven by passion for customers’ wishes

Katrin, who has just recently been awarded with a pjur silver team award, has been with pjur for almost twelve years. She is no stranger to the Australian market, where she has been involved for the last ten years. Working in sales has always been her passion, which she combines with the vast knowledge about personal lubricants and pjur products specifically.

Press contact:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

+352 74 89 89 - 53


About pjur (pronounced “pure”)

pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, massage lotions in the series pjur SPA, stimulation and delay products as well as special scene products and hygiene products.

About Sugar & Sas

Headquartered in Sydney, Australia, Sugar & Sas is the leading Australian boutique wholesaler and distributor of quality lifestyle products. It maintains their standards by selectively supplying the World's leading Brands to provide fun, functional, safe and innovative products. Sugar & Sas values positive communication between suppliers and clients alike by providing above and beyond customer service, education and informative advice.