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pjur launches "Mini Collection”Limited bestseller edition for 25 years anniversary


Wasserbillig/Luxembourg, July 2020. pjur is launching a limited-edition Mini Collection in July 2020 to celebrate its 25-year anniversary. The collection combines four pjur classics in 10 ml bottles in an attractive box for customers to try out or rediscover. The anniversary collection contains the following products: pjur ORIGINAL, pjur med REPAIR glide, pjur BACK DOOR Relaxing Silicone Anal Glide and pjur WOMAN Nude.

Limited-edition anniversary collection

The limited edition is being launched to mark the 25th anniversary of pjur and is targeted at new customers. It is designed to encourage customers to get to know the diverse range of pjur products and to help them find the right personal lubricant for their needs.

"In our pjur portfolio, we offer premium products for different needs. However, this broad choice of products can quickly become overwhelming, especially for new customers. So to mark our 25-year anniversary, we decided to combine four of our best sellers in a limited-edition Mini Collection to make it easier for customers to choose the right personal lubricant," says Alexander Giebel, explaining the reasons behind the Mini Collection. 

The high-quality pjur personal lubricants of the MINI COLLECTION are ideal companions for vaginal and anal sex, massages and masturbation. They provide extra-longlasting lubrication and do not get sticky. All pjur lubricants are compatible with latex condoms. pjur med REPAIR glide and pjur WOMAN Nude are even suitable for use with sex toys!

These are the products in detail:

pjur ORIGINAL – A premium silicone-based personal lubricant with long-lasting lubrication. This international best seller with the iconic curve on the label is celebrating its 25th anniversary in 2020

pjur med REPAIR glide – This water-based medical personal lubricant contains hyaluron, which helps dry, stressed skin to regenerate

pjur BACK DOOR Relaxing Silicone Anal Glide – This silicone-based anal lubricant is designed for intense anal sex. It contains jojoba and delivers extra-long-lasting lubrication.

pjur WOMAN Nude – This natural, water-based personal lubricant does not contain glycerin, preservatives or parabens

25 years of pjur – 25 years of quality and reliability

pjur is celebrating its 25-year anniversary in 2020. Alexander Giebel, the founder of pjur, began marketing silicone-based personal lubricants in Europe in 1995. What follows is a success story that has its origins in a vision of a premium intimate product and today, a quarter of a century later, has reached its current highpoint in the form of a successful, global family-run company. Quality, purity and reliability have always been an integral part of the company – from the very beginning right up to the present day.

Contact for journalists:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

+352 74 89 89 - 53

jhoellriegl@pjur.com