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pjur – More knowledgeSugar & Sas starts “pjur – Did you know” Q&A series for Australian customers


Wasserbillig/Luxembourg, August 2021. Sugar & Sas, the exclusive distribution partner for pjur in Australia and New Zealand, is starting the educational “Did you know” series together with pjur, the premium provider of intimate products. The aim of the series is to make the wide range of information about the company and the brand available to customers and retailers in a clear and easy format.


“pjur has been selling its products for over 25 years, and it has been selling them in Australia for almost 23 years. The company has made some remarkable changes since its beginnings in 1998. pjur has become a global brand and produces one of the best-selling lubricants in Australia. This success is the result of a clear strategy that has been implemented consistently by pjur. One that focuses on quality and safety”, explains Jo Radnidge, General Manager at Sugar & Sas. “With the new ‘Did you know’ campaign, we want to explain each step of pjur’s success story and to present key factors in a comprehensible way, so that everyone can understand pjur’s strategic orientation – worldwide and in Australia. We hope that the new campaign will also provide our retailers, who advise customers on site, with exciting background information”, Jo continues.


The pjur “Did you know” series
Various topics and milestones from pjur’s success story will be presented and explained in bite-sized chunks. This information campaign will cover a wide range of topics, including product ap-provals, being classified as a manufacturer of medical devices, the benefits pjur offers to its re-tailers, international awards and strategies – just to name a few. This information will be distrib-uted to Sugar & Sas customers via all contact channels. This includes the newsletter, the website, the pjur landing page, social media and info sheets that are enclosed with every pjur delivery or handed over to the sales assistants at the store during face-to-face meetings on site.


“We are convinced that our customers in Australia and New Zealand will benefit greatly from the ‘Did you know’ campaign. We are certain that the knowledge imparted by the campaign will lead to better recommendations in retail, and in turn, help us to realise further sales potential. Further-more, Jo Radnidge and her team are looking forward to telling customers about the advantages of pjur and providing them with personalised advice”, says Michael Bart, Head of Global Marketing & Online Marketing at pjur.


Find more information about the campaign here: https://pjur.com.au/did-you-know/


Contact for journalists:
pjur group Luxembourg S.A.
Johanna Höllriegl
Global PR & Communications Manager
+352 74 89 89 - 53
jhoellriegl@pjur.com


About pjur (pronounced “pure”)
pjur group has its headquarters in Wasserbillig, Luxembourg, and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including silicone- and water-based lubricants, stimulation and delay products, special scene products and hygiene products.


About Sugar & Sas
Sugar & Sas has its headquarters in Sydney, Australia, and is one of the leading boutique distrib-utors of high-quality lifestyle products in Australia. The company maintains its high standards by only working with the world’s leading brands. Sugar & Sas promotes positive communication be-tween suppliers and customers alike by providing customer service and informative advice that goes above and beyond.