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pjur und Kondomeriet celebrate „Love is Love”Norwegian retailer with colourful POS placements

Wasserbillig/Luxembourg, August 2021. Kondomeriet, Norway’s largest erotic retailer with nine stores all over Norway and pjur, a leading manufacturer of premium intimate products are bringing the “Love is Love” campaign to Norway.

The #loveislove campaign is designed to help people feel more confident about their sexuality. The campaign aims to empower people to celebrate life and love in all its diversity regardless of age, gender, sexual orientation, preferences, appearance and abilities.

“We love working with Kondomeriet: They have managed to establish boutique stores where everybody feels equally inspired to explore one’s sexuality. With pjur’s “Love is Love” campaign, we want to help people feel more confident about their sexuality, which makes a perfect fit. We are very happy that we were able to win Kondomeriet as a partner for an in-store campaign in Norway”, says Stefan Daniel, Senior Key Account Manager at pjur.

Colourful „Love is Love“ POS Placements

At the heart of the campaign is the pjur ORIGINAL Rainbow Edition, a special edition of the premium personal lubricant pjur ORIGINAL, which is only available for a limited time. The cult product from pjur features a colourful, eye-catching rainbow on the label that is impossible to overlook.

Kondomeriet’s stores were equipped with specifically designed post cards, sachet cards, inlays for the use in acryl displays, shelf talkers and an over-sized pjur ORIGINAL Promo bottle to support the launch of the pjur ORIGINAL Rainbow Edition.

“pjur has been a reliable partner, delivering premium intimate products for over twenty years. We appreciate their dedication to quality and we love having their products in our stores. With pjur’s limited edition we will bring joy to our customer’s (sex) life”, says Merethe Sarris, CEO Kondomeriet.

pjur ORIGINAL Rainbow Edition

Just like pjur ORIGINAL, the product is a premium silicone-based personal lubricant. The formula provides extra-long-lasting lubrication and leaves the skin feeling great, not sticky. It is also very effective – a little goes a long way. The silicone-based personal lubricant is a great allrounder for erotic massages, vaginal and anal intercourse and masturbation. Personal lubricant helps increase moisture levels in your intimate area. Everyone should feel confident to use the personal lubricant that matches their individual love life.

Find more information about the campaign here:   


Press contact:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

+352 74 89 89 - 53

About pjur (pronounced “pure”)

pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, stimulation and delay products as well as special scene products and hygiene products.

About Kondomeriet

Kondomeriet has its headquarters in Oslo, Norway, and covers the Norwegian market with its nine stores and a successful web shop. For more than 30 years they’ve provided Norwegians with a more playful sex life and are Norway's largest supplier of sex toys. They are a natural first choice and Kondomeriet’s employees are renowned for their unique customer service and good product knowledge.