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Switzerland bursting with colour in June!pjur gives you more pride: pjur & Girl and Boyshop show their colours in June

Wasserbillig/Luxembourg – Bern/Switzerland, July 2019. Bern is awash with colour: And that’s not just down to the city’s pride parade in mid-June with its motto “Strong in Diversity”. pjur has also started a small campaign with Girl and Boyshop that aims to make the world a little more colourful and more diverse.  

Colourful sachet cards promote diversity and pjur ORIGINAL 

The eye-catching postcards from pjur are decorated in the colours of the rainbow. They are given away with every purchase made in the Girl and Boyshop in Bern's historic old town and also added as a little surprise to every order placed via the online shop. Featuring a sample of the best seller pjur ORIGINAL, the cards encourage new customers to try the product. They are also easy to carry around for spontaneous use. The card's overall message of "more smoothness" applies to pjur ORIGINAL but also has a figurative meaning in terms of how we get on with each other and celebrating diversity.

Focus on pjur ORIGINAL   

pjur ORIGINAL is one of the most popular silicone-based personal lubricants in the world. It delivers exceptionally long-lasting lubrication, is extremely efficient and leaves the skin feeling great and not sticky. pjur ORIGINAL is as diverse as the people for whom our personal lubricants are made: The silicone-based personal lubricant is an all-round companion for erotic massages, vaginal and anal intercourse and masturbation. And because silicone is not absorbed by the skin, it’s also ideal for stimulating sex in the shower. pjur ORIGINAL is tailored to the sensitive mucous membranes in the intimate area. It is free from aroma and flavour-enhancing agents and does not contain any preservatives. It is dermatologically tested for skin compatibility, free from oil and fat and can be used with latex condoms.

Contact for journalists:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

+352 74 89 89 - 53



pjur, a global player "Made in Germany"

pjur's portfolio has grown continuously since it launched its first silicone-based personal lubricant 25 years' ago. Today, around 60 products are sold in more than 70 countries. The company remains committed to keeping its focus firmly on purity and outstanding quality.

About Girl and Boyshop

In 2011, young entrepreneur Michel Abegg set up business as a sole trader dealing in and distributing sex toys and erotic products. In October 2014, he opened a small shop in the industrial district of Zentweg in Bern. In 2015, he set up an online shop, which allowed Girl and Boyshop to grow further. After acquiring Loveland in August 2018, he was able to open a new Girl and Boyshop erotic store in the old town of Bern. Michel Abegg introduced a broad selection of sex toys and brought more colour and a modern infrastructure to the old building. Consulting and customer service are key focus areas together with combining the online shop and the bricks-and-mortar store. In addition to classic erotic shop products, Girl and Boyshop offers a wide range of LGBT products for different sexual orientations.