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pjur and Kazanova 69 announce partnershipKazanova 69 to strengthen pjur distribution across Russia

Wasserbillig/Luxembourg - Ekaterinburg/Russian Federation, September 2021. Today, pjur group and Kazanova 69  announce a partnership to grow the pjur® distribution network in Russia. Effective from October 1, Kazanova 69  will act as an official distributor of the pjur brand for the territory of the Russian Federation.

Kazanova 69  will sell the whole range of pjur, the leading manufacturer of premium intimate products. The products are offered under their brand name «pjur». Thanks to constant innovation, the brand has gained recognition all over the world. Every pjur product is made to combine pure pleasure with purity and quality. The entire product range is dermatologically tested and subject to strict quality and safety management, abiding by the highest German criteria.

Dmitrii Shchepin, vice president at Kazanova 69, looks forward to strengthen Kazanova’s personal lubricant portfolio by selling pjur’s premium intimate products in Russia: “pjur is a premium brand, with more than 25 years of experience. pjur products have the European status of Medical Device, which serves as the most significant confirmation of their quality and safety for the body. And Kazanova 69 as company, which is focused on premium products, are happy to announce our partnership”.

Russian customers will benefit from the extensive sales expertise and long-standing customer relations Kazanova 69 has gathered on the Russian market. The team will be the first point-of-contact for all Russian customers and will also manage sales operations.

The experienced Kazanova team will also work closely with pjur to guarantee optimal service to Russian customers.

“With Kazanova 69 we have found a partner with 29 years of experience. They are a perfect match to distribute pjur’s premium intimate products. Their experience will strengthen pjur’s distribution throughout the Russian market. Together we can make pjur products more accessible to Russian consumers, who choose premium brands and opt for reliable products,” explains Alexander Giebel, CEO & Founder of pjur.


About pjur (pronounced “pure”)

pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, stimulation and delay products as well as special scene products and hygiene products.


About Kazanova 69

Headquartered in Ekaterinburg, Kazanova 69 is the official representative of the world's largest adult brands in the territory of the Russian Federation.  Since 1992, Kazanova 69 has developped sexual culture and cares about the intimate health of his fellow citizens. To date, Kazanova 69 acts as wholesaler, as well as owning 16 retail stores of a unique format "health store" and an online store


Press contact:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

Phone: +352 74 89 89 - 53


Contact for Sales:


Anton Krasilnikov

Head of sales

Phone: +7 495 374 63 69