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pjur and PICANTO give you more brand powerPICANTO to become a pjur brand ambassador to boost brand exposure, increase brand awareness and drive sales in Russia

Wasserbillig/Luxembourg - Moscow/Russian Federation, April 2020. Today, pjur group and PICANTO announce a partnership to grow the pjur® brand in Russia. Effective from today, PICANTO will act as a Brand Ambassador and will be responsible for the brands pjur love, pjur med and pjur SPA for the territory of the Russian Federation.

Customers will benefit from the Brand Ambassador through more SUPPORT, including on-site trainings, guidance on premium shelf layout and regular replenishment. The pjur Brand Ambassador will bring more BRAND POWER to the Russian market through premium in-store branding and appealing imagery thus enhancing the pjur brand position and brand awareness.

“With PICANTO we have found an experienced partner that meets our standards and shares our vision to promote premium intimate products. It will bring the pjur brand closer to the customers through more training, more store visits and more marketing activities. In short, more power for our customers in Russia,” explains Alexander Giebel, CEO & Founder of pjur.

The pjur Brand Ambassador is an extra service to customers, buying pjur products from Erotic Fantasy. It includes more education, on-site trainings and excellent sales support throughout the year. pjur group’s headquarters in Europe will continue to provide information on the brand that will now be enhanced by in-market know-how and new training and marketing initiatives offered by PICANTO.

Andreas Lenz, Brand Ambassador is passionate about the promising partnership: “I am excited to push pjur’s brands in Russia, transferring the strengths of the brand to the stores. With its portfolio of premium products and a true passion for quality, pjur is a great choice for Russian consumers.”

The experienced PICANTO team will be the first point-of-contact for customers and will also work closely with pjur. pjur customers can immediately get in contact with PICANTO to arrange a product training with the pjur Brand Ambassador. Sales operations will remain unchanged with longstanding distribution partner Erotic Fantasy.


Press contact:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

Phone: +352 74 89 89 - 53


Contact for Product Trainings and Brand Spaces


Andreas Lenz / Julia Boldina

pjur Brand Ambassador for Russia

Phone: 8 (499) 684-01-15


About pjur (pronounced “pure”)

pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, massage lotions in the series pjur SPA, stimulation and delay products as well as special scene products and hygiene products.


Headquartered in Moscow, PICANTO is an international distributor company of well-known European brands of ADULT industry with premium brands such as pjur, Mystim, as well as the owner and manufacturer of goods under brand GLAVSEXMAG. PICANTO is a team of professionals with experience in the adult industry since 2006. PICANTO is known for providing guaranteed quality and a high level of service for customers. The company's mission is to make people's lives better, brighter and fun.