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pjur and U-GEM form a partnershipU-GEM expands pjur distribution in Taiwan

Wasserbillig/Luxembourg – Taipei/Taiwan, March 2022. The pjur group and U-GEM Corporation have announced that they will be collaborating from 1 April 2022. Their partnership aims to further expand distribution of the pjur brand on the Taiwanese market. U-GEM will also look to use its knowledge of the local market to expand pjur brand awareness through targeted marketing activities.

U-GEM will distribute premium personal lubricants and enhancement products from the pjur group, the leading supplier of premium intimate products. The products will be marketed under the "pjur" brand, which has achieved a high level of brand awareness worldwide thanks to its continuous innovations. All pjur products combine pure experience and enjoyment with premium cleanliness and quality. They are dermatologically tested and subject to rigorous quality and safety management in line with German law.

Jason Hwang, CEO of U-GEM Corporation, believes pjur is an asset for their personal lubricant portfolio: "pjur is a premium brand with more than 25 years' experience. The products are registered as tested medical devices, which builds trust with consumers. At U-GEM we have high expectations of the products we distribute, which is why we are delighted to be working with pjur."

Customers will benefit from the partnership thanks to U-GEM's many years' experience in the Taiwanese market. The team will be the first point of contact for customer concerns, and also be responsible for operations.

"In U-GEM we have found a partner with extensive market expertise that covers a variety of online and offline sales channels. As part of their approach, they reach out to customers where they already shop and offer excellent service. They are a strong partner that will drive the distribution of pjur premium intimate products. Together we will bring pjur products even closer to consumers," explains Alexander Giebel, CEO & founder of pjur.


About U-GEM Corporation

U-GEM Corporation was founded in 1979 and has specialised in selling adult toys since 2016. The 68 employees are divided into two business units and work with internationally successful brands such as SISTALK, Womanizer, We-Vibe and Arcwave. In addition to sales, they are also responsible for marketing, customer service and graphics strategies. U-GEM Corporation sells products in its (own) online shops, through online retailers and in brick-and-mortar stores.

About pjur (pronounced "pure")

pjur® group has its headquarters in Wasserbillig, Luxembourg and is an international company represented on five continents. The pjur portfolio comprises more than 60 products in different product categories, which are sold in more than 70 countries worldwide. pjur premium intimate products have been sold in Taiwan for over ten years. 


Contact for journalists:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global Brand, PR & Communications Manager


Sales contact:

U-GEM Corporation

Tonnia Chien

Marketing Director