Wasserbillig/Luxembourg, February 2023.

It’s now official: in addition to CNP in Switzerland, the NAE Group in Sweden and the largest Norwegian retail chain Kondomeriet AS, now also Orion, one of the leading companies in the erotic industry, is selling the new premium personal lubricant, pjur INFINITY, in its stores in Austria and Denmark too. Orion is extending its luxury segment with a real eye-catcher, a modern and high-quality look that stands out from the regular product portfolio.

The brand has created a product range exclusively for the premium segment with pjur INFINITY, serving discerning customers who place great value on high-quality products. This exclusivity is evident in the attractive presentation concept on display in Orion stores. The new premium personal lubricant is positioned on separate displays, where it has enough room for its high-quality and exceptional look to make a full visual impact on customers. The testers are also staged on elegant, lit displays. The new product draws all eyes to it and is the perfect gift for Valentine’s Day for anyone who wants something that little bit special.