New York, USA / Wasserbillig, Luxembourg, June 2021. pjur has unveiled its second window display for New York's Museum of Sex, located in Manhattan, beginning of June. It’s part of a campaign to promote love and diversity, using the colours of the rainbow to symbolize diversity with regards to a fulfilled sex life.

#MoreLove
The campaign puts the spotlight firmly on love. Everyone deserves love. Everyone should have the freedom to create the love life they want. Love should be freely definable, regardless of age, gen-der, sexual orientation, relationship status, preferences or abilities.

“Being able to showcase pjur during pride month is a great opportunity. It’s the right moment to tell the world, that pjur is for anyone – regardless of age, gender or preferences. Lube can be a benefit for anyone and pjur wants to encourage everyone to confidently life their sex lives. The limited rainbow edition will also be available at Museum of Sex shop”, says Kit Richardson, Lead Product Manager, Museum of Sex.

pjur ORIGINAL rainbow edition
The campaign marks the launch of pjur ORIGINAL rainbow edition, a special limited-edition product that features a rainbow on the label symbolising love, acceptance and tolerance.

“We couldn’t have wished for a better launch timing, than during pride month. It’s our mission to reach as many people as possible with our message “more love”, because everyone deserves love”, says Alexander Giebel, CEO and founder of pjur group.

The pjur window will be on display at the Museum of Sex at 233 5th Ave in New York City throughout June.

About the Museum of Sex
The Mission of the Museum of Sex is to preserve and present the history, evolution and cultural significance of human sexuality. The Museum’s permanent collection of over 20,000 artifacts is comprised of works of art, photography, clothing and costumes, technological inventions and historical ephemera. Additionally, the museum houses both a research library as well as an extensive multimedia library.