Wasserbillig/Luxembourg, October 2019. Novum, pjur’s long-standing sales partner in Germany has started to implement the pjur brand space concept in two branches. The specialist stores in Herford and Andernach are playing a pioneering role in the remodeling and creation of "pjur brand spaces". More stores will follow in the coming months.

"As a premium provider of high-quality intimate products, we want to be the first port of call for any questions related to the subject of personal lubricant. To meet the expectations of discerning consumers, pjur is investing in a mix of brand, product ranges, advice and presentation at the point of purchase. This last factor in particular is becoming increasingly important," explains Stefan Daniel, Senior Key Account Manager Sales at pjur.

Michael Schnelle, Managing Director of Novum Markets, also knows that appealing shop concepts are popular with customers: „We want to create a comfortable space with open and bright shops that are appealing to men and women alike: The pjur Brand Space concept helps us to make the range even more attractive to the end customer and to make it easier to choose the right product.“

Strengthening the brand at the point of purchase with pjur brand spaces 

The pjur brand space concept focuses on the presentation of the premium brand in order to claim brand space at the point of purchase. It combines the successful pjur gives you more campaign with the attractive pjur experience slat wall set that is used to strengthen the brand’s presence in shops.

Flexible one-size-fits-all solution: The pjur experience slat wall set

The attractive, eye-catching wall display helps consumers find the products they need. The pjur experience slat wall set features a rear panel that really stands out in stores. The size of the displays can be adapted, and they are supplied with three or six shelves. They can also be modified for smaller stores. In addition to impressively showcasing pjur's extensive portfolio, the concept also includes testers that enable consumers to try out the different personal lubricants on display.

About pjur (pronounced "pure")

The pjur® group is headquartered in Wasserbillig, Luxembourg, and has a global presence across five continents. Its portfolio includes over sixty products in a number of different categories which are sold in more than seventy countries. This includes water- and silicone-based personal lubricants, massage lotions in the pjur SPA range, stimulation and delay products as well as specialist products for niche markets and hygiene products.

About Novum

Novum Märkte GmbH was founded in 1991 by Lother Schwier and has its headquarters in Bielefeld, Germany. The company is the leading provider of erotic stores in northwest Germany. The product line ranges from condoms and drugstore items to underwear and fetish products to erotic toys and multimedia products. In the Germany-wide 24 branches, great value is placed on distancing oneself from the "dirty image" of the existing, often very small and dark sex shops. The Novum erotic specialist stores have large, bright salesrooms in a friendly, well-kept atmosphere. The offer appeals to men and women alike.