Wasserbillig/Luxembourg - Sydney/Australia, February 2019. Sugar & Sas, exclusive partner to grow the pjur^® brand and sales in Australia and New Zealand, is ready to take matters in their own hands. 

“We have had a short, but intense preparation time and we are ready to even better serve our customers from now. Launching the “gives you more” campaign offers huge potential in terms of brand visibility, shelf planning and in-store experience”, says Jo Radnidge, General Manager Sugar & Sas.

All-in-one solution: pjur Slat Wall Display

The attractive slat wall display offers a set of advantages: Firstly, it includes an attractive slat wall skin for high stopping power in-store. Secondly, it comes in two sizes with six and three shelves respectively, offering a great solution for smaller stores alike. Finally, the pjur display comes with five testers and a pre-defined planogram for optimised portfolio presentation. The full package comes at a competitive price for retailers and is available for order as of now.

Convince Yourself: pjur Try It Kits

The newly launched pjur Try It Kit offers sales personnel the opportunity to try pjur’s best-selling lubricants at home. It includes four samples: pjur ORIGINAL, pjur WOMAN Nude, pjur BACK DOOR Relaxing Silicone Anal Glide and pjur med REPAIR glide. It is available – free of charge – to all interested retailers and long-standing pjur customers.

“We are convinced that customers will greatly benefit from the “gives you more” campaign in Australia and New Zealand. Customers can order slat wall displays, as well as receive Try It Kits, flyers, a big variety of POS material and participate in a pjur specialist training. We firmly believe that training sales personnel will lead to better recommendations in store and boost sales potential. Jo and her team are looking forward to meeting with retailers and taking orders for displays and Try It Kits for their sales staff”, says Alexander Giebel, CEO & Founder of pjur.

Press contact:

pjur group Luxembourg S.A.

Johanna Höllriegl

Global PR & Communications Manager

+352 74 89 89 - 53

jhoellriegl@pjur.com

About pjur (pronounced “pure”)

pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 70 countries on five continents. The portfolio comprises more than 60 innovative products in different product categories, including lubricants on silicone and water basis, massage lotions in the series pjur SPA, stimulation and delay products as well as special scene products and hygiene products.

About Sugar & Sas

Headquartered in Sydney, Australia, Sugar & Sas is the leading Australian boutique wholesaler and distributor of quality lifestyle products. It maintains their standards by selectively supplying the World's leading Brands to provide fun, functional, safe and innovative products. Sugar & Sas values positive communication between suppliers and clients alike by providing above and beyond customer service, education and informative advice.