Select country

pjur INFINITY awarded “Lubricant of the Year”This recognition by SIGN AWARD underlines pjur’s pioneering role

Wasserbillig / Luxembourg, January 2024.

pjur INFINITY has been named “Lubricant of the Year” for 2023 by SIGN Magazine. The product impressed with its unique look, consisting of a luxurious glass bottle and sleek, modern label design. With pjur INFINITY, pjur has created a line exclusively targeting the premium segment and designed to appeal to discerning customers who place great importance on the quality of the products they use. With this award, pjur has once again confirmed its role as a pioneer in lubricant products on the worldwide adult market.


Success beyond the adult market

In 2022, the launch of pjur INFINITY marked the start of pjur’s extensive brand refresh. The new, contemporary look sets a new standard for premium lubricants in both the adult and mainstream market. Today, pjur INFINITY is enjoying great success and has moved beyond the adult market to firmly establish itself within the mainstream market too. However, the silicone-based and water-based formulas have also received great praise from specialist retailers as first-rate, innovative products. In addition, the luxury appearance of pjur INFINITY ensures customers receive an exclusive shopping experience.

All of this means that pjur not only provides retailers and customers with safe, MDR-certified products but is also continually exploring cutting-edge product solutions as it cements its role as a modern trendsetter for premium lubricants of the very highest quality.