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pjur is „Lube Company of the Year”New brand presence is acclaimed with SIGN Award

Wasserbillig, Luxembourg, January 2023.

pjur reinvented itself in 2022 and completely transformed its brand presence. The new design is modern and fresh, with a contemporary feel. The new concept is finished off with the new claim “Feel the Real.” The new premium product pjur INFINITY is the first product to bring the new design to life, and was presented to the market experts in October. This bold step has now been rewarded: pjur won the 2022 SIGN Award for “Lube Company of the Year”.


“The award proves that we made the right decision when we decided to reinvent the brand and boost the premium segment with pjur INFINITY. And we’re very thankful for that. We’ve always believed it is important to send a strong message with our brand. pjur aims to boost self-confidence in relation to sexuality and support everyone in achieving a more satisfied sex life. We want to thank SIGN for this award, which shows we’re on the right track,” says Alexander Giebel, CEO & founder of pjur.


About the SIGN Awards

The SIGN Award is the trade award for the adult entertainment industry. Each year SIGN Magazine honours the best products, companies, marketing campaigns and much more with the SIGN Awards.