pjur puts on an impressive show at eroFameNew brand image and product range attract countless visitors to the pjur stand
Hanover/Germany, Wasserbillig/Luxembourg, October 2022. Visitors attending eroFame were surprised to see the pjur stand revealing a modern new look for the brand and introducing a brand-new product range. Feedback from customers and visitors was overwhelmingly positive. pjur also continued its prize-winning traditions at the event and received an important award for the company.
New colour scheme and design for trade fair stand impress visitors
For visitors already familiar with pjur, it quickly became evident that this year’s stand was not dominated by yellow and black. Instead, visitors were able to discover a brand-new colour palette, specially selected to give the stand a more modern, fresh aesthetic. Also on display was the new pjur logo, the new claim “Feel the Real.” and appealing new imagery. The new look debuted at this year’s eroFame will be carried forward in all future pjur projects and campaigns.
pjur INFINITY – the new premium lubricants from pjur
Over the next few years, all pjur products will gradually be updated in line with the new design. Visitors to eroFame were able to get a glimpse of what the future holds from pjur’s exclusive unveiling of the new pjur INFINITY range at the event. The premium lubricant is available in silicone and water-based versions and is supplied in a glass bottle with a pump dispenser, making it the perfect accessory for your bedside table. The new product was very well received and provided an even clearer indication of the path that the pjur brand is planning to pursue in the future.
Award as “Brand Development of the Year” supports the new direction of the brand
Alexander Giebel, CEO and founder of pjur, also accepted an EAN EROTIX Award for “Brand Development of the Year”. “We’re very pleased to receive this award, as it shows us that we’ve been on the right track with all the work we’ve done over the past two years to sharpen up the core brand message, values and aesthetic, as well as our future brand communication. We’re looking forward to embarking on this new path towards the future of pjur together with our customers”, says Alexander Giebel, CEO & founder of pjur.
Successful traditions: pjur coffee bar and pjur competition
For visitors who wanted to explore the pjur stand at a more leisurely pace, the pjur coffee bar – which has been a popular fixture at the stand for many years – offered the perfect setting. The stand also hosted its ever-popular competition on the Wednesday and Thursday evening; each of this year’s lucky winners went home with an Apple Watch.
MDR remains high on the agenda
Customers and visitors to the pjur stand also had many questions relating to MDR certification and the classification of lubricants as Class IIb medical devices. In August, the pjur group successfully passed its initial MDR audit and received confirmation of compliance with the Medical Device Regulation (EU) 2017/745. In order to answer all of these questions, pjur provided its Sales, Marketing and PR and Communications teams with medical product advisor training in advance of the event. The pjur team answered countless questions on this topic, which again highlights how important it is.
Overall, this year’s eroFame was an enormous success for pjur. The event marked the start of a new direction and a whole new future for the brand.
Further information on pjur is available at: www.pjur.com