New York, USA / Wasserbillig, Luxembourg, May 2021. pjur has unveiled its first window display for New York's Museum of Sex, located in Manhattan, beginning of May. It’s part of a monthlong campaign to normalize the use of lube.

Museum of Sex’s window display, which faces New York’s busy 5th Avenue, is designed around the distinctive yellow dot and the cult product pjur ORIGINAL, world-famous silicone-based lubricant by premium manufacturer of intimate products pjur.

“Being able to showcase pjur on 5th Avenue is an exciting opportunity. Not only are we telling the world about the wonderful brand and that they can come to us to purchase pjur, but that lube is an essential to everyone who passes by. I admire the way we are able to address the taboo topic of lubrication with the public and in such a stylish and fun way”, says Kit Richardson, Lead Product Manager, Museum of Sex.

“Seeing pjur ORIGINAL displayed at the Museum of Sex is another milestone in the history of pjur. The window display gets a lot of attention from by-passers, that stop to have a look”, says Alexander Giebel, CEO and founder of pjur group.

The pjur window will be on display at the Museum of Sex at 233 5th Ave in New York City throughout May. There will be another themed window from pjur during New York City Pride.

About the Museum of Sex
The Mission of the Museum of Sex is to preserve and present the history, evolution and cultural significance of human sexuality. The Museum’s permanent collection of over 20,000 artifacts is comprised of works of art, photography, clothing and costumes, technological inventions and historical ephemera. Additionally, the museum houses both a research library as well as an extensive multimedia library.