Wasserbillig/Luxembourg, April 2019. Stefan Daniel, Senior Key Account Manager at pjur, spent just under a week on the road in the Netherlands at the beginning of April holding training sessions and workshops. As a premium supplier of high-quality personal lubricants, pjur is investing in a mix of brand, product range, POS and training.

“Consumers are becoming more discerning: they are increasingly paying attention to product ingredi-ents and demanding product innovations and the corresponding product launches and advice in stores,” explains Stefan Daniel, outlining current trends.

The rising popularity of sex toys has also been accompanied by an increase in demand for premium personal lubricants. “This is where our training sessions come in: we want to be the first point of contact for any questions when it comes to personal lubricants, which is why we have provided our partners with training materials in the local languages for our domestic and international markets,” says Stefan Daniel, underlining the importance of having localised documents.

Expert training at the Scala in-house exhibition

This year’s in-house-event at Scala, which took place from 7th to 8th April 2019 in the Dutch town of Wijchen, welcomed approximately 130 retailers. The workshops were held in groups of ten in the new building, which houses both a warehouse and showroom. The pjur workshop run by Stefan Daniel focused on advanced topics to turn pjur appreciators into true pjur experts. The presentation concen-trated on ingredients and their effects, the difference between water-based, silicone-based and hybrid formulations and their use in different bottle versions, and health aspects such as vaginal dryness, allergies and skin intolerances. Finally, the new products in the pjur WOMAN range were presented, as well as new POS material relating to the “gives-you-more” campaign. The feedback from participants was very positive, many of whom told us, “We’ve definitely learnt something new here today, attending the pjur® workshop was really worthwhile!”

Training for wholesaler Rimba in Etten-Leur

The second stop on the “training tour” for Stefan Daniel was Etten-Leur, where he hosted a training session for the new sales team at wholesaler Rimba. He went over the basics again in a relaxed ses-sion, before going on to discuss innovations and market trends. Attendees then had opportunity to ask Stefan Daniel any unanswered questions. Here too the feedback was very positive, as anything that had been unclear was clarified with 100% satisfaction.

“pjur” foundation course at Eropartner in Zwaagdijk

Another stop in the Netherlands saw Mr Daniel visiting our wholesale partner EROPARTNER in Zwaagdijk. As a result of several newcomers joining the sales team, the schedule here included a traditional product presentation to go over the basics of the pjur product range and the company phi-losophy once again. The session focused on pjur bestsellers, the different product ranges and the “pjur gives you more” campaign.

To round off the tour, Stefan Daniel was able to use the time to visit other customers and resolve any unanswered questions, including visits to Intimate Distribution in Waalwijk, Dusedo in Amsterdam and Klipon in Zaandam.

pjur, a global player “Made in Germany”

The pjur portfolio has been growing constantly since the launch of the first silicone-based personal lubricant 25 years ago. The company now has around 60 products sold in over 70 countries, without ever losing sight of its consistent focus on purity and premium quality.

Press contact:
pjur group Luxembourg S.A.
Johanna Höllriegl
Global PR & Communications Manager
+352 74 89 89 - 53
jhoellriegl@pjur.com