pjur With a Brand-New Design – Top-Quality Product Gets a Makeover

A snapshot of a pristine bedroom, featuring a bed, nightstand, plant, and white curtains. On the nightstand sits a bottle of pjur lubricant. A woman's hand reaches for it.
pjur unveils its new look
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Our water- and silicone-based lubricants have been helping your sex life run smoothly since 1995. For almost 30 years, we’ve refused to compromise on the quality of our products – because we believe that when it comes to intimacy, you deserve the best. We’ve recently given our products a makeover, so today we’re turning our attention away from sexuality and intimacy for a moment to take a look at the pjur brand in more detail.

Our mission – make the best lubricant to the highest standard of quality

Your sex life has a huge impact on your mental health, your wellbeing, and your entire life. That’s why we at pjur have made it our mission to support you. We help you to discover your passion and joy, enjoy carefree sex, and increase your sexual wellbeing. We want to encourage you to get to know yourself and embrace a sex life free from taboos – because a fulfilled sex life increases self-confidence and creates a sense of balance, laying the foundations for a good quality of life. Over the past few decades, this knowledge has driven us to develop a full range of intimate products spanning a variety of categories, including premium lubricants based on water and silicone and products for stimulation and delayed climax. Whatever your fantasy and whatever your preferences, we have a product for you. If you aren’t sure which of our products is the best fit for you, we’ve put together a few tips to help you decide.

Quality is the number-one priority for pjur. We strive to continually improve our quality and put your satisfaction first. Development and innovation are the cornerstones of everything we do: in fact, pjur was the first company to launch a silicone-based lubricant. And we’ve got plenty of new products in the pipeline for you to look forward to this year, too. To guarantee the best quality, we produce our products exclusively in Germany. We use high-quality, certified, and effective ingredients for guaranteed product safety and a fulfilling sex life.

We were one of the first of just a handful of lubricant manufacturers to manufacture lubricants in accordance with the new EU Medical Device Regulation. All of our lubricants are Class IIb medical devices and are safe to use with latex condoms, so you can rest assured that you’re protected and concentrate on your sex life. And please believe us when we say that it really is important to choose a lubricant that meets the highest safety standards. After all, lubricant is a product you use in the most intimate places, and it gets into your body too.

Our formulations satisfy the highest quality standards, and we work hard to make sure that this remains the case. So we turned our attention to the outside of the bottle to create a fresh new look for our brand and products.

pjur’s new look – what to expect

There’s a lot going on behind the scenes at pjur: For almost two years, we’ve been working on a new look for our product range. In fall 2022, we launched our new brand design, which was a major step in this process. The new design included:

A new logo: The new pjur logo still incorporates the familiar yellow dot but now has a more modern, eye-catching look, so you’ll be able to spot pjur easily on the shelves.

New claim: “Feel the Real.” is more than just our new claim; it also represents the values that our brand is pursuing for the future. pjur is all about self-determination and self-realization. pjur helps people who are looking for more freedom and intimacy or who are facing intimacy-related challenges. pjur promotes diversity and trust and respects the unique sexuality of each individual. We’re respectful, motivational & inspirational.

You’ll already be familiar with the first product we launched following our brand makeover: pjur INFINITY is pjur’s first lubricant packaged in a glass bottle for a modern, high-quality, and clean look that breaks away from the typical image associated with erotic products and looks great on your nightstand. We’re now in the process of gradually switching over the labels on our other lubricants. You can expect to see:

A chic modern design: Our new design is visually appealing and contemporary. We’ve made a conscious choice to move away from the look typically associated with lubricants – this is a product you can definitely leave out on your nightstand.

All the information you need at a glance: The front of the packaging includes all the information you need to select your favorite pjur products.

Close-up of a bottle of pjur ORIGINAL lubricant.
pjur’s new label tells you everything you need to know at a glance

Follow the yellow dot: Our logo is unique and has been designed to set us apart from other lubricant manufacturers. Standing in front of a shelf packed full of lubricants can be an intimidating experience – but pjur will stand out immediately as a top-quality brand that you can trust.

New look, same quality

Although the outside of our bottles has changed, they still contain the same top-quality products with that all-important certification. So don’t worry: You’re still getting exactly the same pjur product that you’ve bought before, but this time in more attractive packaging. Over the next few months, we’re transitioning all pjur products to the new-look packaging, so you might see both the old and new labels in stores while we complete this process. Follow the yellow dot – and enjoy carefree sex.

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